Enhancing ROI with Intelligent Promotions and Deals

Tuesday, May 11, 2021 2:35 PM to 3:08 PM · 33 min. (Africa/Abidjan)
Day 1
Panel session
ROI OptimisationIndustry insighteCommerce


In a highly competitive and crowded eCommerce landscape, deals and incentives are important drivers of revenue and growth, but ensuring profitability represents a constant challenge. In the current era, is it even possible to transform deals and offers from margin killers to profit growth engines?

Join RevLifter's panel for a discussion on how the right strategies can deliver intelligent deals that are a win-win-win for customers, partners, and brands alike. Hear expert perspective from Amy Hadley (Awin), Eilidh Whyte (AO Group), and Kelly Ground (Acceleration Partners) in a quick-fire session moderated by RevLifter CMO Jim Nichols.

Discover how top brands are rewriting the incentivization script, gather insights on the mindset of deal-searching customers, and advice on generating profitable, incremental results. 

You'll learn:  

  • Lessons from brands, agencies, and partners on how to drive ROI from deals and promotions  
  • Tackling customer incentivization from the perspective of customer value versus program cost  
  • How you can unlock more ROI from your customer deals and offers
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