A Two-Way Channel, How Insight can Drive Purchasing Decisions for Brand Buyers

James Coggles & Carolina Paradas will be discussing how to use data, insights and analytics to influence wider business units outside of traditional affiliates. This discussion will involve how Dealmoon and Harvey Nichols have leveraged each other to stay one step ahead of the curve by understanding buying habits of the Chinese Millennial consumer. 

You'll learn:   

• Never underestimate how valuable insight and data is to stay ahead of the competition   
• Take time to understand the most valuable shopping group in the world that will drive your business to the next level   
• Think how you can involve various buying teams in the businesses to plan stock levels for key events throughout the marketing calendar